Victoria McNally, Author at AdExchanger https://www.adexchanger.com/author/victoria-mcnally/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 29 Jan 2026 20:57:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Victoria McNally, Author at AdExchanger https://www.adexchanger.com/author/victoria-mcnally/ 32 32 NBCUniversal Is Hoping Live Sports Keeps Delivering Advertising Wins https://www.adexchanger.com/tv/nbcuniversal-is-hoping-their-live-sports-keep-delivering-advertising-wins/ https://www.adexchanger.com/tv/nbcuniversal-is-hoping-their-live-sports-keep-delivering-advertising-wins/#respond Thu, 29 Jan 2026 19:26:33 +0000 https://www.adexchanger.com/?p=451022 Sports content is significant part of NBCUniversal's streaming growth, and political tensions could impact its upcoming broadcasts.

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]]> https://www.adexchanger.com/tv/nbcuniversal-is-hoping-their-live-sports-keep-delivering-advertising-wins/feed/ 0 Guess Its AdsGPT Now? https://www.adexchanger.com/the-big-story/guess-its-adsgpt-now/ https://www.adexchanger.com/the-big-story/guess-its-adsgpt-now/#respond Fri, 23 Jan 2026 06:00:29 +0000 https://www.adexchanger.com/?p=450703 Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.

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]]> https://www.adexchanger.com/the-big-story/guess-its-adsgpt-now/feed/ 0 You’re Not Imagining It – There Are More Shoppable CTV Ads On YouTube Now https://www.adexchanger.com/tv/youre-not-imagining-it-there-are-more-shoppable-ctv-ads-on-youtube-now/ https://www.adexchanger.com/tv/youre-not-imagining-it-there-are-more-shoppable-ctv-ads-on-youtube-now/#respond Thu, 22 Jan 2026 17:00:22 +0000 https://www.adexchanger.com/?p=450632 YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center (GMC) platform. Starting Thursday, those formats will officially roll out to all of Google’s Performance Max and Demand Gen campaigns.

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]]> https://www.adexchanger.com/tv/youre-not-imagining-it-there-are-more-shoppable-ctv-ads-on-youtube-now/feed/ 0 CES 2026: For Monks, AI-Powered Personalization Is Key https://www.adexchanger.com/ces-2026/ces-2026-for-monks-ai-powered-personalization-is-key/ Thu, 15 Jan 2026 14:10:23 +0000 https://www.adexchanger.com/?p=450285 For the team at Monks, one of the biggest takeaways from CES this year is that AI’s place in marketing is starting to feel more practical than hypothetical.

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]]> Comscore Is Going All In On Cross-Channel, Content-Level Measurement https://www.adexchanger.com/ces-2026/comscore-is-going-all-in-on-cross-channel-content-level-measurement/ Tue, 13 Jan 2026 19:12:13 +0000 https://www.adexchanger.com/?p=450181 Content is still king – so long as you measure it correctly, Comscore’s Chief Commercial Officer Steve Bagdasarian told AdExchanger at CES 2026 in Las Vegas.

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]]> Interactive CTV Ads Were Mostly Talk – Until Now https://www.adexchanger.com/tv/interactive-ctv-ads-were-mostly-talk-until-now/ Fri, 09 Jan 2026 12:16:22 +0000 https://www.adexchanger.com/?p=449512 For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, they finally made the leap from proof of concept to practice.

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]]> Disney Is Leaning Into Brand-Building Tools Using – You Guessed It! – AI https://www.adexchanger.com/ces-2026/disney-is-leaning-into-brand-building-tools-using-you-guessed-it-ai/ Thu, 08 Jan 2026 02:01:28 +0000 https://www.adexchanger.com/?p=449965 If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

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]]> No Waiting for May – CES Is Where The TV Upfront Season Starts  https://www.adexchanger.com/tv/no-waiting-for-may-ces-is-where-the-tv-upfront-season-starts/ Mon, 05 Jan 2026 06:00:14 +0000 https://www.adexchanger.com/?p=449518 If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), which kicks off this week in Las Vegas, Nevada.

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]]> Nielsen and Roku Renew Their Vows By Sharing Even More Data With Each Other https://www.adexchanger.com/tv/nielsen-and-roku-renew-their-vows-by-sharing-even-more-data-with-each-other/ Mon, 22 Dec 2025 14:00:14 +0000 https://www.adexchanger.com/?p=448976 Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday,

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]]> AdExchanger’s Top 4 CTV Stories Of 2025 https://www.adexchanger.com/ctv-roundup/adexchangers-top-4-ctv-stories-of-2025/ Fri, 19 Dec 2025 06:00:24 +0000 https://www.adexchanger.com/?p=448898 It’s that time of year again – the time when we all start saying things like, “It’s that time of year again!”

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