Alyssa Boyle, Author at AdExchanger https://www.adexchanger.com/author/alyssa-boyle/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 30 Jan 2026 19:32:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Alyssa Boyle, Author at AdExchanger https://www.adexchanger.com/author/alyssa-boyle/ 32 32 TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That? https://www.adexchanger.com/ctv-roundup/tv-ad-buying-is-massively-siloed-can-ai-help-change-that/ https://www.adexchanger.com/ctv-roundup/tv-ad-buying-is-massively-siloed-can-ai-help-change-that/#respond Fri, 30 Jan 2026 08:00:39 +0000 https://www.adexchanger.com/?p=450983 Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI also has the potential to help break down the silos plaguing modern-day video advertising. Despite industry discussions around channel convergence, “most marketers’ […]

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]]> https://www.adexchanger.com/ctv-roundup/tv-ad-buying-is-massively-siloed-can-ai-help-change-that/feed/ 0 Xumo Gets Direct With The Trade Desk https://www.adexchanger.com/tv/xumo-gets-direct-with-the-trade-desk/ https://www.adexchanger.com/tv/xumo-gets-direct-with-the-trade-desk/#respond Thu, 29 Jan 2026 15:00:37 +0000 https://www.adexchanger.com/?p=450966 Supply-path optimization may not be the trendiest three-letter acronym in ad tech anymore, but the SPO trend is still playing out – especially in the CTV category. Which explains why Xumo, the TV and streaming distributor jointly owned by Comcast and Charter, announced on Thursday that it is integrating with OpenPath, The Trade Desk’s direct-to-publisher […]

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]]> https://www.adexchanger.com/tv/xumo-gets-direct-with-the-trade-desk/feed/ 0 AI Is Rewriting The CTV Advertising Playbook https://www.adexchanger.com/tv/ai-is-rewriting-the-ctv-advertising-playbook/ https://www.adexchanger.com/tv/ai-is-rewriting-the-ctv-advertising-playbook/#respond Fri, 23 Jan 2026 14:45:00 +0000 https://www.adexchanger.com/?p=450689 Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products. Now, generative AI is complicating the already rather bloody streaming wars.

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]]> https://www.adexchanger.com/tv/ai-is-rewriting-the-ctv-advertising-playbook/feed/ 0 Netflix Doubled Its Ad Revenue Last Year – And Expects To Do The Same In 2026 https://www.adexchanger.com/streaming/netflix-doubled-its-ad-revenue-last-year-and-expects-to-do-the-same-in-2026/ https://www.adexchanger.com/streaming/netflix-doubled-its-ad-revenue-last-year-and-expects-to-do-the-same-in-2026/#respond Wed, 21 Jan 2026 00:35:34 +0000 https://www.adexchanger.com/?p=450528 Netflix dropped two sets of numbers on the same day: its 2025 full-year earnings and a revised offer for Warner Bros. Discovery. During a call with investors, Netflix boasted that it beat its revenue expectations for last year, ending 2025 with $42.5 billion in revenue, a 16% year-over-year jump.

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]]> https://www.adexchanger.com/streaming/netflix-doubled-its-ad-revenue-last-year-and-expects-to-do-the-same-in-2026/feed/ 0 A Jury Orders EDO To Pay $18.3 Million To iSpot Over Data Misuse https://www.adexchanger.com/measurement/a-jury-orders-edo-to-pay-18-3-million-to-ispot-over-data-misuse/ https://www.adexchanger.com/measurement/a-jury-orders-edo-to-pay-18-3-million-to-ispot-over-data-misuse/#respond Tue, 20 Jan 2026 15:00:24 +0000 https://www.adexchanger.com/?p=450480 A jury in California awarded $18.3 million to video measurement firm iSpot to resolve its lawsuit against EDO, a measurement company co-founded by actor Ed Norton.

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]]> https://www.adexchanger.com/measurement/a-jury-orders-edo-to-pay-18-3-million-to-ispot-over-data-misuse/feed/ 0 CTV Is Stuck In Its Growing Pains. Can AI Save the Day? https://www.adexchanger.com/ctv-roundup/ctv-is-stuck-in-its-growing-pains-can-ai-save-the-day/ Fri, 16 Jan 2026 10:35:37 +0000 https://www.adexchanger.com/?p=450305 Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s core dilemmas. One thing that has changed, however, is the CTV industry's infatuation with agentic AI.

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]]> Streamers Compete For Subscribers, Distribution And Programmatic Prowess https://www.adexchanger.com/ctv-roundup/streamers-compete-for-subscribers-distribution-and-programmatic-prowess/ Fri, 28 Feb 2025 05:54:08 +0000 https://www.adexchanger.com/?p=429354 TV programmers and streamers are sharing their financial report cards for last quarter – and the results are quite a mixed bag.

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]]> WBD Suffers From Linear Losses – Can Streaming Turn The Tables? https://www.adexchanger.com/tv/wbd-suffers-from-linear-losses-can-streaming-turn-the-tables/ Thu, 27 Feb 2025 16:00:31 +0000 https://www.adexchanger.com/?p=429328 Warner Bros. Discovery's overall ad revenue dropped 7% last year. Its survival depends on its streaming service, Max, its lifeline in the intensifying streaming wars.

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]]> How This Indie Agency Is Finding ‘Back Doors’ To Get Show-Level Data On CTV https://www.adexchanger.com/tv/how-this-indie-agency-is-finding-back-doors-to-get-show-level-data-on-ctv/ Mon, 24 Feb 2025 09:00:50 +0000 https://www.adexchanger.com/?p=429072 Streaming TV advertisers are still unsatisfied with the level of transparency from publishers in the ad buying process. So Rain the Growth Agency created its own way to get more transparency into CTV buys.

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]]> What’s Next For JWP Connatix: SSAI, Contextual Advertising And A New Name https://www.adexchanger.com/ctv-roundup/whats-next-for-jwp-connatix-ssai-contextual-advertising-and-a-new-name/ Fri, 21 Feb 2025 06:00:21 +0000 https://www.adexchanger.com/?p=428256 Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined companies – says things are going well at the six-month mark.

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