James Hercher, Author at AdExchanger https://www.adexchanger.com/author/james-hercher/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 27 Jan 2026 16:03:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png James Hercher, Author at AdExchanger https://www.adexchanger.com/author/james-hercher/ 32 32 Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem https://www.adexchanger.com/publishers/microsoft-to-stop-caching-prebid-video-files-leaving-publishers-with-a-major-ad-serving-problem/ https://www.adexchanger.com/publishers/microsoft-to-stop-caching-prebid-video-files-leaving-publishers-with-a-major-ad-serving-problem/#respond Mon, 26 Jan 2026 17:28:32 +0000 https://www.adexchanger.com/?p=450815 Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP. For publishers that rely on Prebid and Google Ad Manager, the effects could be immediate and costly. When an advertiser wins a video ad impression in a […]

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]]> https://www.adexchanger.com/publishers/microsoft-to-stop-caching-prebid-video-files-leaving-publishers-with-a-major-ad-serving-problem/feed/ 0 Hershey’s Undergoes A Brand Update As It Rethinks Paid, Earned And Owned Media https://www.adexchanger.com/commerce/hersheys-undergoes-a-brand-update-as-it-rethinks-paid-earned-and-owned-media/ https://www.adexchanger.com/commerce/hersheys-undergoes-a-brand-update-as-it-rethinks-paid-earned-and-owned-media/#respond Wed, 21 Jan 2026 18:40:28 +0000 https://www.adexchanger.com/?p=450583 The Hershey Company requires practically no advertising. The brand sits right at the warm, gooey center of everyone’s subconscious. That’s how Hershey’s bars can sell on American store shelves for 125 years, in the same boring candy bar wrapper – dull gray letters on a field of brown – without much emphasis on paid media […]

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]]> https://www.adexchanger.com/commerce/hersheys-undergoes-a-brand-update-as-it-rethinks-paid-earned-and-owned-media/feed/ 0 Getting Lost In The Protocols At NRF’s Big Show 2026 https://www.adexchanger.com/commerce/getting-lost-in-the-protocols-at-nrfs-big-show-2026/ Fri, 16 Jan 2026 17:48:59 +0000 https://www.adexchanger.com/?p=450383 Retail’s Big Show, the NRF’s annual flagship event in New York City earlier this week, is where you go for a sense of what’s happening within retail writ large, beyond the data-driven advertising corner of the universe we normally focus on. This was only my second Big Show, so I can’t judge much in terms […]

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]]> New Startup Pinch AI Tackles The Growing Problem Of Ecommerce Return Scams https://www.adexchanger.com/commerce/new-startup-pinch-ai-tackles-the-growing-problem-of-ecommerce-returns-scams/ Thu, 15 Jan 2026 15:27:50 +0000 https://www.adexchanger.com/?p=450303 If Q4 is the holiday shopping season, then Q1 might be the season of returns, or, more specifically, the season of return fraud. Retailers and ecommerce merchants are seeing a growing trend of returns and fulfillment scams that drain profit margins after big sales. This fraud was the impetus for Thursday’s launch of Pinch AI, […]

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]]> CPG Data Seller SPINS Moves Into Media With MikMak Acquisition https://www.adexchanger.com/commerce/cpg-data-seller-spins-moves-into-media-with-mikmak-acquisition/ Wed, 14 Jan 2026 15:30:54 +0000 https://www.adexchanger.com/?p=450224 The commerce media puzzle is coming together. On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media. Terms of the deal were not disclosed. The two companies first began talking about a potential partnership last […]

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]]> How Valvoline Shifted Marketing Gears When It Became A Pure-Play Retail Brand https://www.adexchanger.com/marketers/how-valvoline-shifted-marketing-gears-when-it-became-a-pure-play-retail-brand/ Tue, 13 Jan 2026 16:58:01 +0000 https://www.adexchanger.com/?p=450176 Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation. Valvoline is a 160-year-old brand that’s still best known for its off-the-shelf car oil and machine lubrication products. But did you know the company doesn’t even own that business line anymore? Valvoline sold it in […]

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]]> 2025: The Year Google Lost In Court And Won Anyway https://www.adexchanger.com/antitrust/2025-the-year-google-lost-in-court-and-won-anyway/ Thu, 08 Jan 2026 11:56:36 +0000 https://www.adexchanger.com/?p=449975 From afar, it looks like Google had a rough year. It was found guilty of operating an illegal search monopoly and a publisher ad tech monopoly, not to mention getting hit with a raft of civil antitrust suits brought by ad tech But zoom in a bit and it becomes clear that the past year […]

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]]> Why 2025 Marked The End Of The Data Clean Room Era https://www.adexchanger.com/measurement/why-2025-marked-the-end-of-the-data-clean-room-era/ Wed, 07 Jan 2026 06:00:10 +0000 https://www.adexchanger.com/?p=449911 A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that everybody in data-driven marketing would need to know. Fast-forward to the end of 2025, and maybe advertisers don’t need to know what a data clean room is at all, like how drivers […]

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]]> Lionsgate Enters The Ads Biz With An Exclusive Ad Server https://www.adexchanger.com/tv/lionsgate-tiptoes-into-the-ads-biz-with-an-exclusive-ad-server/ Thu, 18 Dec 2025 13:46:08 +0000 https://www.adexchanger.com/?p=448888 Lionsgate is ready for its ad tech close-up. The film and TV studio has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate creates with new FAST channels. Lionsgate ran the RFP this year as it “began taking a little bit more control over […]

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]]> A Co-Founder Of DraftKings Wants To Help Creators Monetize Content https://www.adexchanger.com/social-media/a-co-founder-of-draftkings-wants-to-help-creators-monetize-content/ Wed, 17 Dec 2025 12:00:42 +0000 https://www.adexchanger.com/?p=448803 Matt Kalish had long been frustrated by the lack of growth in creator media on channels like Twitch, YouTube, and TikTok. The DraftKings co-founder and long-time leader of the company’s North American business saw creator content struggle to grow as part of the media mix for many large brands, even as traditional media audiences diminished […]

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