Allison Schiff, Author at AdExchanger https://www.adexchanger.com/author/allison-schiff/ News and Views on Data-Driven Digital Advertising and Marketing Sat, 31 Jan 2026 00:19:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Allison Schiff, Author at AdExchanger https://www.adexchanger.com/author/allison-schiff/ 32 32 ‘I Am A Lucky And Thankful Man’: Remembering OpenX CEO John ‘JG’ Gentry https://www.adexchanger.com/platforms/i-am-a-lucky-and-thankful-man-remembering-openx-ceo-john-jg-gentry/ https://www.adexchanger.com/platforms/i-am-a-lucky-and-thankful-man-remembering-openx-ceo-john-jg-gentry/#respond Thu, 29 Jan 2026 16:11:25 +0000 https://www.adexchanger.com/?p=450980 What are we if not the sum of our anecdotes? The stories, fragments and moments that pop to mind when someone says our name. John Gentry died on January 14 after a long battle with cancer. He was the CEO of OpenX for six years. He was at the helm when OpenX sued Google over […]

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]]> https://www.adexchanger.com/platforms/i-am-a-lucky-and-thankful-man-remembering-openx-ceo-john-jg-gentry/feed/ 0 Meta Bets That Its Ad Machine Can Fund Its AI Dreams https://www.adexchanger.com/platforms/meta-bets-that-its-ad-machine-can-fund-its-ai-dreams/ https://www.adexchanger.com/platforms/meta-bets-that-its-ad-machine-can-fund-its-ai-dreams/#respond Thu, 29 Jan 2026 00:18:36 +0000 https://www.adexchanger.com/?p=450937 Meta’s Q4 2025 earnings call with investors on Wednesday was brought to you by the letters “A” and “I.” And also by the numbers $115 billion and $135 billion. That’s the range for Meta’s planned 2026 capital expenditures – including major AI investments. In other words, Meta is using the cash from its ads business […]

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]]> https://www.adexchanger.com/platforms/meta-bets-that-its-ad-machine-can-fund-its-ai-dreams/feed/ 0 AI Won’t Shop For You – Yet https://www.adexchanger.com/adexchanger-talks/ai-wont-shop-for-you-yet/ https://www.adexchanger.com/adexchanger-talks/ai-wont-shop-for-you-yet/#respond Tue, 27 Jan 2026 14:42:28 +0000 https://www.adexchanger.com/?p=450868 AI is reshaping how we shop, but agents won’t take over our carts just yet. LiveRamp CEO Scott Howe explains why the change will be gradual – and how chatbot ads (not just on ChatGPT) will change the online shopping experience.

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]]> https://www.adexchanger.com/adexchanger-talks/ai-wont-shop-for-you-yet/feed/ 0 Alphonso’s Legal Fight With LG Isn’t Over Yet – And Now $4.5 Billion Is At Stake https://www.adexchanger.com/platforms/alphonsos-legal-fight-with-lg-isnt-over-yet-and-now-4-5-billion-is-at-stake/ https://www.adexchanger.com/platforms/alphonsos-legal-fight-with-lg-isnt-over-yet-and-now-4-5-billion-is-at-stake/#respond Tue, 27 Jan 2026 06:00:59 +0000 https://www.adexchanger.com/?p=450836 The ongoing corporate conflict between Alphonso and LG Electronics (LGE) has all the makings of a Netflix docuseries. In fact, Ashish Chordia, co-founder and former CEO of Alphonso, the TV data startup that became LG Ads after LGE acquired a controlling stake in 2021, is actually considering it. “I think I’ve got enough material. I’m […]

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]]> https://www.adexchanger.com/platforms/alphonsos-legal-fight-with-lg-isnt-over-yet-and-now-4-5-billion-is-at-stake/feed/ 0 Sizing Up Success Metrics, With The CMO Of True Religion https://www.adexchanger.com/adexchanger-talks/sizing-up-success-metrics-with-the-cmo-of-true-religion/ https://www.adexchanger.com/adexchanger-talks/sizing-up-success-metrics-with-the-cmo-of-true-religion/#respond Wed, 21 Jan 2026 14:43:03 +0000 https://www.adexchanger.com/?p=450560 Measurement, like buying jeans, is about finding the right fit. For denim brand True Religion, that means looking beyond last-click attribution to see what’s really driving growth, says CMO Kristen D’Arcy on this week’s episode of AdExchanger Talks. Determining incrementality is important for any marketer, but accountability for business results is front and center for […]

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]]> https://www.adexchanger.com/adexchanger-talks/sizing-up-success-metrics-with-the-cmo-of-true-religion/feed/ 0 Inside The Mind Of A Former Privacy Regulator https://www.adexchanger.com/data-privacy-roundup/inside-the-mind-of-a-former-privacy-regulator/ https://www.adexchanger.com/data-privacy-roundup/inside-the-mind-of-a-former-privacy-regulator/#respond Tue, 20 Jan 2026 06:00:58 +0000 https://www.adexchanger.com/?p=450394 How do privacy regulators decide which companies to poke? Often, it’s a consumer complaint. Other times, it’s a headline. And, sometimes, it’s just personal. Regulators are consumers, too, after all. But it’s important to remember that every brush with a regulator doesn’t turn into a full-blown case, said privacy attorney Tyler Bridegan, and he would […]

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]]> https://www.adexchanger.com/data-privacy-roundup/inside-the-mind-of-a-former-privacy-regulator/feed/ 0 Channel Surfing The Future, With NBCU https://www.adexchanger.com/adexchanger-talks/channel-surfing-the-future-with-nbcu/ Wed, 07 Jan 2026 06:00:40 +0000 https://www.adexchanger.com/?p=449882 NBCU’s early embrace of ad tech – led by Ryan McConville, its chief product officer and EVP of ad platforms – set the stage for a pandemic-fueled digital transformation that blurred the line between traditional TV and streaming. But that doesn’t mean linear isn’t still a top priority.

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]]> Don’t Let These Privacy Shifts Blindside You In 2026 https://www.adexchanger.com/data-privacy-roundup/dont-let-these-privacy-shifts-blindside-you-in-2026/ Mon, 05 Jan 2026 06:00:20 +0000 https://www.adexchanger.com/?p=449536 Last year, Google decided not to deprecate third-party cookies in Chrome after all. This year, Google decided to jettison its backup plan and not even launch a planned choice prompt for cookies in its browser. By October, the Privacy Sandbox was all but kaput. The UK’s Competition and Markets Authority released Google from its Privacy […]

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]]> AdExchanger’s Top Comics Of 2025 https://www.adexchanger.com/comic-strip/adexchangers-top-comics-of-2025/ Wed, 31 Dec 2025 06:00:03 +0000 https://www.adexchanger.com/?p=449364 From headline to punchline, AdExchanger’s weekly comics distill ad tech industry news into something our readers can laugh about. Because, yes, the lack of programmatic transparency, the impact that chatbots are having on publisher traffic and the Google ad tech antitrust trial are serious business – but that’s no reason we can’t also have a little […]

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]]> The Brand Safety Balancing Act https://www.adexchanger.com/adexchanger-talks/the-brand-safety-balancing-act/ Tue, 30 Dec 2025 11:00:53 +0000 https://www.adexchanger.com/?p=449595 As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta’s decision to step away from MRC brand safety audits – means for the future of media quality.

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