Sarah Sluis, Author at AdExchanger https://www.adexchanger.com/author/sarah-sluis/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 30 Jan 2026 14:37:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Sarah Sluis, Author at AdExchanger https://www.adexchanger.com/author/sarah-sluis/ 32 32 The Prebid Episode https://www.adexchanger.com/the-big-story/the-prebid-episode/ https://www.adexchanger.com/the-big-story/the-prebid-episode/#respond Fri, 30 Jan 2026 14:37:17 +0000 https://www.adexchanger.com/?p=451066 Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta. But there’s one sticking point: Microsoft is not going to cache video ad creatives anymore that come through Prebid, leaving publishers scrambling for an alternative.

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]]> https://www.adexchanger.com/the-big-story/the-prebid-episode/feed/ 0 Retail Media’s Growing Influence On Retail https://www.adexchanger.com/the-big-story/retail-medias-growing-influence-on-retail/ Thu, 15 Jan 2026 19:02:10 +0000 https://www.adexchanger.com/?p=450273 The year ahead in commerce, with insights from the NRF Big Show conference, where retailers congregate every January. Plus, the 2026 privacy policy cheat sheet.

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]]> Top 10 Stories of 2025 https://www.adexchanger.com/marketers/top-10-stories-of-2025/ Tue, 30 Dec 2025 06:00:55 +0000 https://www.adexchanger.com/?p=449403 This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never quite happened.

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]]> Two Types Of AI In Advertising https://www.adexchanger.com/the-big-story/the-big-story-two-types-of-ai-in-advertising/ Wed, 24 Dec 2025 09:00:12 +0000 https://www.adexchanger.com/?p=448922 AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger Talks interview with Paul Longo, GM of AI in ads for advertising, for his POV on both of those topics.

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]]> The GAM Changes On Publishers’ Wish List https://www.adexchanger.com/the-big-story/the-gam-changes-on-publishers-wish-list/ Fri, 19 Dec 2025 13:41:22 +0000 https://www.adexchanger.com/?p=448919 The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up. Then: Google Ad Manager is making changes in the EU, from getting rid of Unified Pricing Rules to integrating with Prebid and sharing more data with publishers.

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]]> Warner Bros., Netflix, Paramount: The CTV Chessboard https://www.adexchanger.com/the-big-story/warner-bros-netflix-paramount-the-ctv-chessboard/ Fri, 12 Dec 2025 07:00:24 +0000 https://www.adexchanger.com/?p=448203 Netflix could acquire Warner Bros., unless Paramount swoops in or regulators intervene. How rearranging the streaming leaders could affect the CTV ad business.

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]]> The Incredibly High Stakes Of Black Friday https://www.adexchanger.com/the-big-story/the-incredibly-high-stakes-of-black-friday/ Fri, 05 Dec 2025 08:00:51 +0000 https://www.adexchanger.com/?p=447880 Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the most spending in the US. Plus: the challenges faced by the ad buyers managing campaigns on Meta during Glitchmas.

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]]> Why Acne Treatment Brand Differin Developed Pimple-Popping, Hormone-Dodging Roblox Games https://www.adexchanger.com/marketers/why-acne-treatment-brand-differin-developed-pimple-popping-hormone-dodging-roblox-games/ Mon, 01 Dec 2025 06:22:05 +0000 https://www.adexchanger.com/?p=447627 Differin, which produces over-the-counter gels and patches to treat acne, wanted to connect with teens experiencing breakouts for the first time. But the brand knew it needed to reach these users authentically.

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]]> The Shifting Dollars Flowing Through Programmatic Pipes https://www.adexchanger.com/the-big-story/the-shifting-dollars-flowing-through-programmatic-pipes/ Fri, 21 Nov 2025 09:00:57 +0000 https://www.adexchanger.com/?p=447387 Inside Omnicom's shift in spend from The Trade Desk DSP to Amazon DSP.

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]]> The Power of Prebid https://www.adexchanger.com/the-big-story/the-power-of-prebid/ Fri, 31 Oct 2025 09:00:33 +0000 https://www.adexchanger.com/?p=446353 With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of the antitrust trial with those inside and outside the org to better understand this open-source project.

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