Programmatic Archives | AdExchanger https://www.adexchanger.com/category/programmatic/ News and Views on Data-Driven Digital Advertising and Marketing Wed, 21 Jan 2026 15:02:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Programmatic Archives | AdExchanger https://www.adexchanger.com/category/programmatic/ 32 32 A Win For Open Standards: Amazon’s Prebid Adapter Goes Live https://www.adexchanger.com/publishers/a-win-for-open-standards-amazons-prebid-adapter-goes-live/ https://www.adexchanger.com/publishers/a-win-for-open-standards-amazons-prebid-adapter-goes-live/#respond Wed, 21 Jan 2026 14:00:29 +0000 https://www.adexchanger.com/?p=450533 When Amazon Publisher Services (APS) announced plans to release a Prebid adapter last year, it marked a notable victory for open standards over controlled, proprietary integrations. Now, Amazon’s promise to support a more collaborative programmatic ecosystem has gotten a little closer to reality: The APS Prebid adapter is available for open beta testing, APS announced […]

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]]> https://www.adexchanger.com/publishers/a-win-for-open-standards-amazons-prebid-adapter-goes-live/feed/ 0 Wall Street Wants To Know What The Programmatic Drama Is About https://www.adexchanger.com/programmatic/wall-street-wants-to-know-what-the-programmatic-drama-is-about/ Tue, 18 Nov 2025 18:13:00 +0000 https://www.adexchanger.com/?p=447258 Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted heads over access to bidstream data. Google screwed over every vendor that committed time and energy to the Chrome Privacy Sandbox. The Trade Desk is throwing its weight around. Prebid and The IAB Tech Lab are […]

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]]> Seedtag’s New CEO Brian Gleason Says Contextual Will Be Bigger Than Retail Media https://www.adexchanger.com/programmatic/seedtags-new-ceo-brian-gleason-says-contextual-will-be-bigger-than-retail-media/ Fri, 18 Jul 2025 13:30:34 +0000 https://www.adexchanger.com/?p=439065 When Brian Gleason was CRO and president of retail media at Criteo, he was all fired up about retail media. Now Gleason, who joined contextual ad platform Seedtag as CEO earlier this month, says he believes contextual ad targeting is “an even bigger opportunity.” Marketers, he said, are ready to reembrace advertising’s roots. “We’ve become […]

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]]> Four Guys Who Built Publisher Ad Servers Are Out To Fix Publisher Ad Servers https://www.adexchanger.com/programmatic/four-guys-who-built-publisher-ad-servers-are-out-to-fix-publisher-ad-servers/ Thu, 26 Jun 2025 17:02:56 +0000 https://www.adexchanger.com/?p=437795 Publisher ad ops teams often must wrangle campaign data from multiple different ad servers to get the maximum ad revenue yield. The pub tech SaaS startup Swivel wants to make that process much less manual and time-consuming with an AI-driven yield optimization tool designed by people who used to build ad servers. The company – […]

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]]> How GroupM Is Collaborating With PubMatic As The SSP Gets Closer To The Buy Side https://www.adexchanger.com/programmatic/how-groupm-is-collaborating-with-pubmatic-as-the-ssp-gets-closer-to-the-buy-side/ Thu, 22 May 2025 09:25:52 +0000 https://www.adexchanger.com/?p=435841 The line separating SSPs and DSPs is all but disappearing. And SSPs are building AI-based easy buttons to get closer to buy-side demand. PubMatic, an SSP, announced during NewFronts earlier this month that it’s expanding its Activate self-serve solution for buyers. The move solidifies PubMatic’s new strategy of building an end-to-end programmatic platform as it […]

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]]> MFA Might Finally Be On Its Way Out, As Supply – And Demand – Decline https://www.adexchanger.com/programmatic/mfa-might-finally-be-on-its-way-out-as-supply-and-demand-decline/ Fri, 16 May 2025 13:00:24 +0000 https://www.adexchanger.com/?p=435455 The fight against made-for-advertising (MFA) sites continues. And supply-side platform Equativ has finally had enough. In 2023, Equativ blocked MFA from all of its private marketplace deals. Now it’s taking the next step and blocking MFA content from all exchange activity, including open exchange. Equativ determines which sites are MFA-qualifying via a list maintained and […]

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]]> Most Chrome Privacy Sandbox Testers See A Silver Lining In Their Investment https://www.adexchanger.com/programmatic/most-chrome-privacy-sandbox-testers-see-a-silver-lining-in-their-investment/ Mon, 05 May 2025 17:57:28 +0000 https://www.adexchanger.com/?p=434584 Tired: Companies investing in Chrome Privacy Sandbox testing. Wired: Companies trying to justify the time and money they spent testing the Sandbox APIs now that Google isn’t deprecating third-party cookies in Chrome – or even releasing a new cookie consent mechanism for its browser. Google says it’s going ahead with the Privacy Sandbox, but the […]

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]]> Publishers: Don’t Fear Curation Fees, They’re Just The Same Old Ad Tech Tax https://www.adexchanger.com/programmatic/publishers-dont-fear-curation-fees-theyre-just-the-same-old-ad-tech-tax/ Thu, 01 May 2025 04:45:19 +0000 https://www.adexchanger.com/?p=434347 Publishers worry that, as curation moves to the sell side, SSPs are taking an even larger cut of ad revenue than DSPs did. As it turns out, however, most sell-side curation deals appear in line with typical SSP take rates. In fact, some of these fee structures resemble how publishers have long done business with […]

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]]> Roku Is On A Quest For Demand Diversification https://www.adexchanger.com/tv/roku-is-on-a-quest-for-demand-diversification/ Fri, 14 Feb 2025 00:58:26 +0000 https://www.adexchanger.com/?p=428300 Roku reported $4.1 billion in revenue for 2024, an 18% jump year over year. Its platform business in particular, which includes ad sales and streaming distribution, reached $3.5 billion last year, also an 18% jump compared to 2023 (or 15% excluding political ad revenue).

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]]> TripleLift’s New CEO Dave Helmreich On Standing Out In The Crowded SSP Market https://www.adexchanger.com/programmatic/triplelifts-new-ceo-dave-helmreich-on-standing-out-in-the-crowded-ssp-market/ Thu, 13 Feb 2025 20:12:41 +0000 https://www.adexchanger.com/?p=428254 Seven months after the abrupt departure of its CEO Dave Clark, TripleLift has a new chief at the helm. On Wednesday, the SSP announced the appointment of Dave Helmreich as CEO. Helmreich, the former chief commercial officer of TV ad tech provider Innovid and former CRO of (the now defunct) Oracle Marketing Cloud, is assuming […]

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