commerce

This Wednesday marks the beginning of Hershey’s first major brand marketing campaign since 2018

Retail’s Big Show, the annual NRF event in New York City, was big on agentic commerce, unsurprisingly, as well as influencer and creator marketing, which was an eye-opener.

The year ahead in commerce, with insights from the NRF Big Show conference, where retailers congregate every January. Plus, the 2026 privacy policy cheat sheet.

The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. It’s new click-to-cart product should help.

Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network.

Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.

America’s biggest department stores are changing, and changing fast.

“We just constantly hear how complex it is right now,” Kelly MacLean, Amazon Ads VP of engineering, science and product, tells AdExchanger. “So that’s really where we we’ve anchored a lot on hearing their feedback, [and] figuring out how we can drive even more simplicity.”

“You’ve got to really evaluate your [media] mix almost every day, but particularly when you’re on shelves and on Amazon,” AG1 CMO Paulie Dery, who joined in August 2024, told AdExchanger.

AI agents have infiltrated retail media. At least, that’s how it felt to big Wall Street advertising and tech investors, who brought a sense of existential dread to Criteo’s quarterly earnings call on Wednesday.

AdExchanger caught up Milani CMO Jeremy Lowenstein about how the beauty brand fits into mass-market retail, in contrast to DTC and social-based brands.

Retail media has broken through some critical threshold, and is no longer the straightforward digitalization of shopper marketing budgets.

Advertising using AI-doctored images could spark legal issues if the images are misleading. Plus: the commerce reckoning.

Last year, Shipt went hunting for a DSP, eyeing new programmatic reach and hyper-local targeting down to the ZIP code.

Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works.

This week, the AdExchanger Commerce Media Newsletter spotlights ZeroClick, an ad network for AI chatbot products launched by a group of familiar faces in the world of ecommerce and ad tech.

Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.

Criteo’s Q2 earnings report on Wednesday was marked by flatness.

This year’s Amazon Prime Day event stood out in a couple important ways. One is the blasé results of Prime Day; the other is the guerilla pricing tactics adopted by brands and merchants that sell on Amazon and elsewhere across the web.

New Generation AI, a startup founded last year, is looking to build agentic AI products for brands and retailers of any size. It’s an exciting time, says Jonathan Arena, one of New Gen’s co-founders and a former product lead at Patreon.

With “edible” in its name, how could Edible Arrangements not get into the budding cannabis delivery business?

AI and machine learning services have come a long way in the past couple years, and these changes have introduced a whole new vocabulary for marketers trying to get a handle on how products like PMax work.

Today’s roundup deals with an uncomfortable topic that, at some point, retail media companies must reckon with. It’s not transparency, or MFA, or standardization. It is the issue of rising return rates.

2025 is officially the year that GLP-1 solidifies itself as a force in the advertising world.

Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year.

The convergence of on-site retail and shopping across the web got a little more converged on Tuesday with the news that Kevel has acquired Nexta.

Chinese advertisers and ecommerce companies have become a force in American shopping. What happens now?

The killer application for generative AI tech in TV advertising right now is very simple: auto-creating videos that small and local businesses can use to run CTV and streaming TV ads.

Retailers should always have a shopper-first mentality – and sometimes that may mean having to deprioritize their retail media business.

Dustin Hinz is CMO of Firestone Walker Brewing, which just launched its first non-alcoholic beer line. Now comes the marketing challenge.