Cadent Gets Direct; Curating YouTube, Netflix-Style
All of Cadent’s SSP’s CTV supply paths are now direct; Netflix is thriving on repurposed YouTube content; and the Washington Post continues to struggle.
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Bill Simmons
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Privacy Sandbox Push And Pull; Standardize RMNs? They’re Practically From Different Planets
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookies Some industry observers (including AdExchanger) have deliberated on The Trade Desk’s apparent withdrawal from – and direct antagonism with – the Chrome Privacy Sandbox. Bill Simmons, TTD’s VP of product, penned a column in December for The Current, which is The […]
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Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real)
Mark your calendars for Jan. 4, 2024 all you deprecation skeptics. On Jan. 4, Google will begin cutting off third-party cookie access for 1% of a randomly selected group of Chrome users globally.
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The Trade Desk Ditches The Sandbox; An Epic Battle
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sandboxers In The Ring The Trade Desk is saying farewell to the Chrome Privacy Sandbox, and it’s firing parting shots on the way out. In its view, the APIs in the Privacy Sandbox will devalue open internet advertising, while Google’s ad tech business […]