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Meta Andromeda

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Meta Bets That Its Ad Machine Can Fund Its AI Dreams

BY Allison Schiff// January 28th, 2026

Meta is channeling its booming ad revenue into a $135 billion AI drive to power its “personal superintelligence” future.
OPINION: Data-Driven Thinking

What Meta’s Andromeda Update Actually Changes – And What It Doesn’t

By Monica Shukla, Mile Marker// January 28th, 2026

The brands seeing the greatest lift from Andromeda have adjusted not by outsourcing judgment to the algorithm but by refining their creative strategy. Here are three best practices to keep in mind.