Optable

The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.

Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent.

Optable introduced AI agents this week, allowing clients to improve their workflows with the help of AI and integrate with multiple tech platforms.

Can the IAB Tech Lab’s Trusted Server initiative really help restore publishers’ ownership of monetization and wrestle back control from Big Tech and walled gardens?

2024’s most popular guest columns offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated promises of unrealized change.

The Federal Trade Commission is warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card.

VIA Rail and The Globe and Mail are combining their first-party data sets to create bespoke ad targeting audiences in partnership with data clean room provider Optable.

If Chrome imitates Apple, there may be a de facto deprecation of the third-party cookies, since potentially only a slim percentage of users would consent to tracking. In that case, advertisers would still have to primarily rely on cookie alternatives, including the Privacy Sandbox.

There’s a lot more good than bad in Google’s Privacy Sandbox. Here’s why some of the current criticisms around the cookie alternative don’t hold water.

Although Optable participated in the W3C Privacy Sandbox working groups and has been testing Sandbox API integrations for the past eight months, its early access program represents its first foray into running real campaigns.

On Tuesday, data collaboration and clean room platform Optable announced $20 million in Series A funding, with participation from Hearst Ventures, Brightspark Ventures, Desjardins Capital, Deloitte Ventures and asterX.

Advertisers need to do their due diligence on potential clean room partners before working together, including (and especially) finding out how secure the platform is.

The question “How do you define a data clean room?” no longer has a subjective answer.

Optable is latest company to partner with The Trade Desk via UID2. The integration is in closed beta and set to go live for all Optable customers in Q4. Like InfoSum, Amazon Web Services, Snowflake and Acxiom and Kinesso (both owned by IPG), Optable will be what’s known as a closed or private UID2 operator.

The erosion of third-party cookies and the fragmentation of identity have compelled publishers to rebuild their first-party data strategies. And the IAB Tech Lab’s Self-Defined Audiences (SDA) might be one of the most significant standards building toward a set of post-cookie digital advertising solutions that aggregate and normalize audience data points across publishers’ domains, writes Vlad Stesin, Co-Founder and Chief Strategy Officer of Optable.

Privacy tech is booming. As of December, there were 230 privacy and security companies listed on Crunchbase – up from 207 in April. Two such startups are Qonsent, a data privacy platform that raised its $5 million seed round on Wednesday and Optable, a clean room and data collaboration platform that released a differential privacy feature this week.

The founders of AdGear – a Canadian DSP and ad server acquired by Samsung Ads in 2016 – raised $3.6 million in seed funding to build a SaaS data connectivity platform called Optable. Optable uses specialized algorithms that ensure the secure transmission of encrypted audience data. The cryptographic technology allows for decentralized and secure data […]