IAB Tech Lab

The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.

Ad industry experts call out trends to watch in 2026 and separate the real AI use cases having an impact today from the AI hype they heard at CES.

For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, they finally made the leap from proof of concept to practice.

Agentic Alphabet Soup Another day, another attempt at making sense of agentic AI. On Tuesday, the IAB Tech Lab released its Agentic Roadmap, a framework designed to help the industry scale agentic buying and selling without rewiring existing workflows. Tech Lab CEO Anthony Katsur says the new road map will minimize fragmentation and confusion across […]

OpenX’s new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting.

Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.

The IAB Tech Lab’s latest framework proposes new standards for containerization and sets the stage for a fully agentic media buying process.

LiveRamp’s gift could make IAB Tech Lab’s AI consent model workable; Spotify hypes video podcast growth and nabs a bigger ad margin; and Coke launches another AI holiday ad campaign.

The IAB Tech Lab’s new device attestation feature for its Open Measurement SDK provides a scaled way for original device manufacturers to confirm that ad impressions are associated with real devices.

Our industry has done a terrible job rewarding publishers for monetization choices that align their supply to quality and outcomes vs. short-term yield bumps. But is it overly optimistic to think The Trade Desk’s recent moves prove that’s changing?

Prebid’s future is up for grabs as the open-source project grows apart from the IAB Tech Lab, the industry’s self-appointed standards authority.

Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.

As display falters, Minute Media is acquiring AI tech that cuts longer-form video content and full-length games into bite-size clips.

Google’s SSP tries to cut out its DSP ahead of a possible ad tech breakup; Perplexity’s head of ads skips town; and Amazon’s search ad pause flooded the market with big spenders.

Pause ads are going programmatic, as connected TV ad buying becomes more automated. Plus: how publishers are proposing to be compensated by AI companies – and the odds that they’ll receive what they are asking for.

The IAB Tech Lab video classification updates introduced much-needed clarity. But valuable inventory, now categorized differently, is being deprioritized or rejected, even though its performance hasn’t changed.

IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”

RE/MAX gets into the retail media game; Meta loses a class-action lawsuit over how it handled period-tracking data; and the IAB Tech Lab unveils its ad delivery playbook for live events.

What’s a CAPI and how does it work? Think of as a direct data pipeline that allow brands to circumvent privacy limitations set by browsers. It’s not a workaround, though. Let us explain.

The IAB Tech Lab’s new initiative suggests regulations for how AI bots can access content, ensuring that publishers are fairly compensated.

Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes.

Advertisers love new ad formats, especially on connected TV. Just look at how many platforms announced their own during the IAB NewFronts and TV upfronts last month. But it’s possible to have too much of a good thing.

IAB Tech Lab to highlight the industry’s favorite CTV ad formats; how agentic AI could transform ad agency practices; and the Trump tariffs trigger an uptick in false “Made in America” claims.

Can the IAB Tech Lab’s Trusted Server initiative really help restore publishers’ ownership of monetization and wrestle back control from Big Tech and walled gardens?

Many well-intentioned advertising standards efforts gather digital dust thanks to industry politics and competing interests. Here’s how the industry can stop sabotaging its own progress.

You know that old saw about how regulators aren’t technical and don’t understand how online advertising works? Yeah, that’s not a thing anymore.

CTV advertising has made great strides, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data. Here’s how standardized conversion API integrations for CTV can help.

Industry experts agree that the bot activity analyzed in the latest Adalytics report is among the easiest type of invalid traffic to spot.

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted controversy. Plus, should data privacy be viewed as a badge of honor, or a baseline standard?

The UK’s Information Commissioner’s Office has three strategic priorities in 2025, and, you guessed it, online tracking is one of them.