AI Archives | AdExchanger https://www.adexchanger.com/category/ai/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 29 Jan 2026 17:31:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png AI Archives | AdExchanger https://www.adexchanger.com/category/ai/ 32 32 What’s Next For ChatGPT Ads: The Facts And The Theories https://www.adexchanger.com/ai/whats-next-for-chatgpt-ads-the-facts-and-the-theories/ https://www.adexchanger.com/ai/whats-next-for-chatgpt-ads-the-facts-and-the-theories/#respond Thu, 29 Jan 2026 17:31:01 +0000 https://www.adexchanger.com/?p=450997 Advertisers are still figuring out what value ChatGPT's ads may offer. Are LLMs the next frontier for search, or a new channel entirely?

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]]> https://www.adexchanger.com/ai/whats-next-for-chatgpt-ads-the-facts-and-the-theories/feed/ 0 What We Know: ChatGPT Is Launching Ads. The Rest Is Speculation https://www.adexchanger.com/ai/what-we-know-chatgpt-is-launching-ads-the-rest-is-speculation/ https://www.adexchanger.com/ai/what-we-know-chatgpt-is-launching-ads-the-rest-is-speculation/#respond Thu, 22 Jan 2026 14:05:48 +0000 https://www.adexchanger.com/?p=450615 ChatGPT's initial ad rollout didn't come as a surprise. Now, advertisers are figuring out how to make the most of this new channel.

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]]> https://www.adexchanger.com/ai/what-we-know-chatgpt-is-launching-ads-the-rest-is-speculation/feed/ 0 CES 2026: What’s Real – And What’s BS – When It Comes To AI https://www.adexchanger.com/ai/ces-2026-whats-real-and-whats-bs-when-it-comes-to-ai/ Fri, 16 Jan 2026 16:55:41 +0000 https://www.adexchanger.com/?p=450406 At CES 2026 in Las Vegas, AdExchanger and the Chief Marketer Network asked digital advertising insiders for their perspective on where the industry stands as we kick off the new year. We got their takes on trends to watch in 2026, as well as what the industry got wrong last year and how it can […]

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]]> This Startup Says Good Isn’t Good Enough To Win The AI Search Game https://www.adexchanger.com/ai/this-startup-says-good-isnt-good-enough-to-win-the-ai-search-game/ Tue, 13 Jan 2026 06:00:47 +0000 https://www.adexchanger.com/?p=450130 Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to better rank.

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]]> Can AI Chatbots Run Ads Without Losing Consumer Trust? https://www.adexchanger.com/ai/can-ai-chatbots-run-ads-without-losing-consumer-trust/ Fri, 02 Jan 2026 06:00:34 +0000 https://www.adexchanger.com/?p=448960 AI search platforms are introducing ads. But if the ads don't add value and maintain authenticity, platforms risk losing consumer trust.

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]]> 6 (More) AI Startups Worth Watching https://www.adexchanger.com/ai/6-more-ai-startups-worth-watching/ Tue, 23 Dec 2025 06:00:36 +0000 https://www.adexchanger.com/?p=449412 The founders of six AI startups offer insights on the founding journey and what problems their companies are solving.

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]]> Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs https://www.adexchanger.com/ai/criteo-lays-out-its-ai-ambitions-and-how-it-might-make-money-from-llms/ Fri, 05 Dec 2025 12:12:49 +0000 https://www.adexchanger.com/?p=447914 Hopefully everyone feels good coming out of Thanksgiving and America’s November shopaganza, BFCM, the Cyber Five, or whatever you call it. May your Q5’s be merry and bright and full of attributable sales. Now back to business. Which is to say, Criteo’s entrance to the AI arena. On Tuesday, Criteo debuted new AI tech and […]

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]]> Havas Isn’t Just Funding This AI Research Platform – It’s Also Using The Product https://www.adexchanger.com/ai/havas-isnt-just-funding-this-ai-research-platform-its-also-using-the-product/ Wed, 19 Nov 2025 13:00:50 +0000 https://www.adexchanger.com/?p=447274 Havas Health implements Vurvey's human-trained AI model to better understand its clients by developing synthetic AI personas.

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]]> Google Rolls Out Chatbot Agents For Marketers https://www.adexchanger.com/ai/google-rolls-out-chatbot-agents-for-marketers/ Wed, 12 Nov 2025 17:00:05 +0000 https://www.adexchanger.com/?p=446948 The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor. Google debuted the two in-platform chatbot solutions at Google Marketing Live in May and is now rolling these bots out to all English-language accounts, Google VP of […]

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]]> Everyone’s A Little Scared Of AI – Even The CEO Of This AI-Powered Platform https://www.adexchanger.com/ai/everyones-a-little-scared-of-ai-even-the-ceo-of-this-ai-powered-platform/ Wed, 12 Nov 2025 06:00:30 +0000 https://www.adexchanger.com/?p=446545 AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution and measurement. At the same time, some consumers are becoming increasingly skeptical as they question the authenticity and human touch of the content they encounter. “There is a lot of negative backlash against AI-generated content […]

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