Marketers Archives | AdExchanger https://www.adexchanger.com/category/marketers/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 13 Jan 2026 16:58:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Marketers Archives | AdExchanger https://www.adexchanger.com/category/marketers/ 32 32 How Valvoline Shifted Marketing Gears When It Became A Pure-Play Retail Brand https://www.adexchanger.com/marketers/how-valvoline-shifted-marketing-gears-when-it-became-a-pure-play-retail-brand/ Tue, 13 Jan 2026 16:58:01 +0000 https://www.adexchanger.com/?p=450176 Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation. Valvoline is a 160-year-old brand that’s still best known for its off-the-shelf car oil and machine lubrication products. But did you know the company doesn’t even own that business line anymore? Valvoline sold it in […]

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]]> Optable’s New Agent Aims To Ease The Ad Planning Load For Publishers https://www.adexchanger.com/marketers/optables-new-agent-aims-to-ease-the-ad-planning-load-for-publishers/ Mon, 05 Jan 2026 16:00:34 +0000 https://www.adexchanger.com/?p=449592 Publishers can reach relevant audiences at scale and with greater specificity through Optable's new planner agent.

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]]> Top 10 Stories of 2025 https://www.adexchanger.com/marketers/top-10-stories-of-2025/ Tue, 30 Dec 2025 06:00:55 +0000 https://www.adexchanger.com/?p=449403 This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never quite happened.

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]]> H&R Block’s Marketing Strategy Is To Make Taxes Feel A Little Less Taxing https://www.adexchanger.com/marketers/hr-blocks-marketing-strategy-is-to-make-taxes-feel-a-little-less-taxing/ Tue, 23 Dec 2025 05:30:16 +0000 https://www.adexchanger.com/?p=449444 H&R Block’s marketing strategy focuses on Gen Z and relatability, both during tax season and beyond.

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]]> The VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast https://www.adexchanger.com/marketers/the-vabs-latest-report-puts-nielsens-big-data-panel-methodology-on-blast/ Tue, 16 Dec 2025 14:16:58 +0000 https://www.adexchanger.com/?p=448728 The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results, particularly when compared to its legacy panel-only product.

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]]> Albertsons Launches New Off-Site Click-to-Cart Tech https://www.adexchanger.com/marketers/albertsons-launches-new-offsite-click-to-cart-tech/ Mon, 15 Dec 2025 16:14:32 +0000 https://www.adexchanger.com/?p=448634 The grocery chain Albertsons is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. Its new click-to-cart product should help. On Monday, Albertsons Media Collective announced the new click-to-cart product, based on its “Add-It” technology for off-site media, which is to say that those […]

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]]> WPP Raises Its Ad Growth Forecast Thanks To The AI Boom – But That Doesn’t Mean It Will Last https://www.adexchanger.com/marketers/wpp-raises-its-ad-growth-forecast-thanks-to-the-ai-boom-but-that-doesnt-mean-it-will-last/ Mon, 08 Dec 2025 00:01:31 +0000 https://www.adexchanger.com/?p=447982 Thanks to mitigated tariff effects and the AI boom, WPP Media's 2025 ad spend forecast has good news for marketers.

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]]> New Social Media Platform Fizz Gives Brands A Crash Course In Marketing To College Students https://www.adexchanger.com/marketers/new-social-media-platform-fizz-gives-brands-a-crash-course-in-marketing-to-college-students/ Thu, 04 Dec 2025 06:00:20 +0000 https://www.adexchanger.com/?p=447830 The people who know how best to market to college students are other college students – and that’s doubly true on a social media platform whose entire user base is college students. Teddy Solomon and Ashton Cofer dropped out of Stanford to focus full time on Fizz, an (optionally) anonymous social media platform they co-founded in […]

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]]> Why Acne Treatment Brand Differin Developed Pimple-Popping, Hormone-Dodging Roblox Games https://www.adexchanger.com/marketers/why-acne-treatment-brand-differin-developed-pimple-popping-hormone-dodging-roblox-games/ Mon, 01 Dec 2025 06:22:05 +0000 https://www.adexchanger.com/?p=447627 Differin, which produces over-the-counter gels and patches to treat acne, wanted to connect with teens experiencing breakouts for the first time. But the brand knew it needed to reach these users authentically.

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]]> Here’s How Manscaped Groomed Its Brand For Long-Term Growth https://www.adexchanger.com/marketers/how-manscaped-groomed-its-brand-for-long-term-growth/ Wed, 26 Nov 2025 06:05:48 +0000 https://www.adexchanger.com/?p=447450 When Marcelo Kertész joined Manscaped roughly five years ago – before becoming CMO in 2022 – the men’s grooming brand was spending nearly three-quarters of its budget on performance marketing. It was a page right out of the DTC playbook. Performance is “the perfect tool for breaking through,” Kertész said, “because you can get exposure on par […]

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