CTV Roundup Archives | AdExchanger

TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That?

Alyssa Boyle — Fri, 30 Jan 2026 08:00:39 +0000

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI also has the potential to help break down the silos plaguing modern-day video advertising. Despite industry discussions around channel convergence, “most marketers’ […]

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CTV Is Stuck In Its Growing Pains. Can AI Save the Day?

Alyssa Boyle — Fri, 16 Jan 2026 10:35:37 +0000

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s core dilemmas. One thing that has changed, however, is the CTV industry's infatuation with agentic AI.

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AdExchanger’s Top 4 CTV Stories Of 2025

Victoria McNally — Fri, 19 Dec 2025 06:00:24 +0000

It’s that time of year again – the time when we all start saying things like, “It’s that time of year again!”

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Why Hyper-Local Planning Agency Novus Media Likes Buying CTV Programmatically

Victoria McNally — Fri, 05 Dec 2025 06:00:32 +0000

Is it too soon to start thinking about New Year’s resolutions? Since taking on AdExchanger’s CTV beat at the beginning of March, I’ve learned a lot about the industry from the perspectives of publishers, measurement companies, platforms and even a few brands. So next year, to round out my education, I’m setting a goal for […]

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What The TV Industry’s Q3 Earnings Tell Us About This Year’s Biggest Ad Trends

Victoria McNally — Fri, 14 Nov 2025 16:00:42 +0000

Is it just me, or do third-quarter earnings always seem especially strange?

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Locality Wants Every Ad To Hit Close to Home

Victoria McNally — Fri, 31 Oct 2025 05:00:47 +0000

Ignoring the fact that early pioneers in the space didn’t plan to have ads in the first place (looking at you, Netflix!), even with targeting and personalization, most major players are still thinking of national reach – not local reach – as their default.

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High School Football Can Have Streaming Ads, Too, Thanks To Platforms Like Hudl

Victoria McNally — Fri, 24 Oct 2025 18:00:01 +0000

High school sports are very different now than when I was a teenager. As is the case with basically all forms of modern entertainment, they’ve faced some disruption by the rise of streaming video – as well as the ads that often follow.

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Everything You Want to Know About Being (And Working With) Media Buyers At Cynopsis Screenshift

Victoria McNally — Fri, 17 Oct 2025 04:45:10 +0000

What does it feel like to be a media buyer and planner in 2025? That question launched a fascinating “Ask Me Anything”-style discussion at Cynopsis ScreenShift in New York City on Tuesday.

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It’s Official: TiVo Is No Longer A DVR Company. What Now?

Victoria McNally — Fri, 10 Oct 2025 05:00:48 +0000

TiVo has officially halted the sale and manufacture of its once-revolutionary DVR products. Which raises the question: What does TiVo even do anymore, anyway?

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Here’s What You Missed At Programmatic IO New York’s CTV Panel

Victoria McNally — Fri, 03 Oct 2025 05:00:01 +0000

If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress.

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