Inside the Stack Archives | AdExchanger https://www.adexchanger.com/category/inside-the-stack/ News and Views on Data-Driven Digital Advertising and Marketing Wed, 24 Dec 2025 19:01:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Inside the Stack Archives | AdExchanger https://www.adexchanger.com/category/inside-the-stack/ 32 32 Tatari Wants to Fix Broken TV Measurement. Here’s Why It’s Failing https://www.adexchanger.com/inside-the-stack/tatari-wants-to-fix-broken-tv-measurement-heres-why-its-failing/ Wed, 24 Dec 2025 18:59:26 +0000 https://www.adexchanger.com/?p=449605 TV ad measurement is breaking down. Privacy restrictions are mounting, traditional identifiers are disappearing, and the deterministic measurement advertisers once relied on is harder to maintain.  On this episode of Inside the Stack, Cynopsis’ Lynn Leahey speaks with Benjamin Heaton, Senior Director of Product Management at Tatari, about what’s actually wrong with TV measurement and […]

The post Tatari Wants to Fix Broken TV Measurement. Here’s Why It’s Failing appeared first on AdExchanger.

]]> Why Seedtag Is Betting on Neuro-Contextual Advertising https://www.adexchanger.com/inside-the-stack/why-seedtag-is-betting-on-neuro-contextual-advertising/ Fri, 19 Dec 2025 17:47:46 +0000 https://www.adexchanger.com/?p=449507 On this episode of Inside the Stack, Brian Gleason, CEO of Seedtag, explains why contextual is experiencing a resurgence, just as cookies, clicks, and predictable discovery paths are breaking down. The shift isn’t just technical, it’s philosophical. For years, digital advertising centered on the “who.” Neuro-contextual flips that lens toward the “what” and the “how.” […]

The post Why Seedtag Is Betting on Neuro-Contextual Advertising appeared first on AdExchanger.

]]> Unlocking the Power of In-Store Retail Media with Grocery TV’s Marlow Nickell https://www.adexchanger.com/inside-the-stack/unlocking-the-power-of-in-store-retail-media-with-grocery-tvs-marlow-nickell/ Wed, 03 Dec 2025 18:03:28 +0000 https://www.adexchanger.com/?p=447969 In a marketing world dominated by digital screens and precision targeting, it’s easy to overlook the power of the physical store. But for Grocery TV CEO Marlow Nickell, the rise of in-store retail media is “inevitable.” On this episode of AdExchanger’s Inside the Stack, we dig into why 85–90% of transactions still happen in physical […]

The post Unlocking the Power of In-Store Retail Media with Grocery TV’s Marlow Nickell appeared first on AdExchanger.

]]> Can Programmatic Be Fixed? Yieldmo’s Mike Yavonditte Thinks So https://www.adexchanger.com/inside-the-stack/can-programmatic-be-fixed-yieldmos-mike-yavonditte-thinks-so/ Mon, 06 Oct 2025 13:54:38 +0000 https://www.adexchanger.com/?p=444678 Is programmatic really broken—or just in need of a reset? In this episode of Inside the Stack, Yieldmo founder and CEO Mike Yavonditte joins AdExchanger head of communities Lynne d Johnson to unpack the misalignments between DSPs, agencies, and buyers that fuel inefficiency across the chain. He makes the case for “radical control and radical […]

The post Can Programmatic Be Fixed? Yieldmo’s Mike Yavonditte Thinks So appeared first on AdExchanger.

]]> How AI Helped Tatari Double Revenue Without Adding (or Losing) Staff https://www.adexchanger.com/inside-the-stack/how-ai-helped-tatari-double-revenue/ Thu, 25 Sep 2025 17:47:25 +0000 https://www.adexchanger.com/?p=444045 When Philip Inghelbrecht talks about the power of AI in advertising, he has the numbers to back it up. “Two years ago, we were 280 people. Today, we’re still 280. Yet in revenue, we were half this size,” said the Tatari CEO. “So we doubled our business with the same group of people.” Inghelbrecht credits […]

The post How AI Helped Tatari Double Revenue Without Adding (or Losing) Staff appeared first on AdExchanger.

]]> Creative Strategies for Holiday Retail Success with TripleLift’s CMO Meredith Brace https://www.adexchanger.com/inside-the-stack/creative-strategies-for-holiday-retail-success-with-triplelifts-cmo-meredith-brace/ Wed, 09 Jul 2025 18:46:22 +0000 https://www.adexchanger.com/?p=443633 Meredith Brace, CMO of TripleLift, sits down with our Head of Communities Lynne d Johnson to discuss strategic planning for the holiday season, informed by TripleLift's Retail Media Guide.

The post Creative Strategies for Holiday Retail Success with TripleLift’s CMO Meredith Brace appeared first on AdExchanger.

]]> What’s Next In Retail Media, with TripleLift CRO Ed Dinichert https://www.adexchanger.com/inside-the-stack/whats-next-in-retail-media-with-triplelift-cro-ed-dinichert/ Tue, 10 Jun 2025 19:34:43 +0000 https://www.adexchanger.com/?p=443631 TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne D Johnson.

The post What’s Next In Retail Media, with TripleLift CRO Ed Dinichert appeared first on AdExchanger.

]]>