The Big Story Archives | AdExchanger https://www.adexchanger.com/category/the-big-story/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 30 Jan 2026 14:37:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png The Big Story Archives | AdExchanger https://www.adexchanger.com/category/the-big-story/ 32 32 The Prebid Episode https://www.adexchanger.com/the-big-story/the-prebid-episode/ https://www.adexchanger.com/the-big-story/the-prebid-episode/#respond Fri, 30 Jan 2026 14:37:17 +0000 https://www.adexchanger.com/?p=451066 Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta. But there’s one sticking point: Microsoft is not going to cache video ad creatives anymore that come through Prebid, leaving publishers scrambling for an alternative.

The post The Prebid Episode appeared first on AdExchanger.

]]> https://www.adexchanger.com/the-big-story/the-prebid-episode/feed/ 0 Guess Its AdsGPT Now? https://www.adexchanger.com/the-big-story/guess-its-adsgpt-now/ https://www.adexchanger.com/the-big-story/guess-its-adsgpt-now/#respond Fri, 23 Jan 2026 06:00:29 +0000 https://www.adexchanger.com/?p=450703 Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.

The post Guess Its AdsGPT Now? appeared first on AdExchanger.

]]> https://www.adexchanger.com/the-big-story/guess-its-adsgpt-now/feed/ 0 Retail Media’s Growing Influence On Retail https://www.adexchanger.com/the-big-story/retail-medias-growing-influence-on-retail/ Thu, 15 Jan 2026 19:02:10 +0000 https://www.adexchanger.com/?p=450273 The year ahead in commerce, with insights from the NRF Big Show conference, where retailers congregate every January. Plus, the 2026 privacy policy cheat sheet.

The post Retail Media’s Growing Influence On Retail appeared first on AdExchanger.

]]> The Big Story: Live From CES 2026 https://www.adexchanger.com/the-big-story/the-big-story-live-from-ces-2026/ Mon, 12 Jan 2026 12:01:13 +0000 https://www.adexchanger.com/?p=450100 Agents, streamers and robots, oh my! Live from the C-Space campus at the Aria Casino in Las Vegas, our team breaks down the most interesting ad tech trends we saw at CES this year.

The post The Big Story: Live From CES 2026 appeared first on AdExchanger.

]]> Two Types Of AI In Advertising https://www.adexchanger.com/the-big-story/the-big-story-two-types-of-ai-in-advertising/ Wed, 24 Dec 2025 09:00:12 +0000 https://www.adexchanger.com/?p=448922 AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger Talks interview with Paul Longo, GM of AI in ads for advertising, for his POV on both of those topics.

The post Two Types Of AI In Advertising appeared first on AdExchanger.

]]> The GAM Changes On Publishers’ Wish List https://www.adexchanger.com/the-big-story/the-gam-changes-on-publishers-wish-list/ Fri, 19 Dec 2025 13:41:22 +0000 https://www.adexchanger.com/?p=448919 The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up. Then: Google Ad Manager is making changes in the EU, from getting rid of Unified Pricing Rules to integrating with Prebid and sharing more data with publishers.

The post The GAM Changes On Publishers’ Wish List appeared first on AdExchanger.

]]> Warner Bros., Netflix, Paramount: The CTV Chessboard https://www.adexchanger.com/the-big-story/warner-bros-netflix-paramount-the-ctv-chessboard/ Fri, 12 Dec 2025 07:00:24 +0000 https://www.adexchanger.com/?p=448203 Netflix could acquire Warner Bros., unless Paramount swoops in or regulators intervene. How rearranging the streaming leaders could affect the CTV ad business.

The post Warner Bros., Netflix, Paramount: The CTV Chessboard appeared first on AdExchanger.

]]> The Incredibly High Stakes Of Black Friday https://www.adexchanger.com/the-big-story/the-incredibly-high-stakes-of-black-friday/ Fri, 05 Dec 2025 08:00:51 +0000 https://www.adexchanger.com/?p=447880 Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the most spending in the US. Plus: the challenges faced by the ad buyers managing campaigns on Meta during Glitchmas.

The post The Incredibly High Stakes Of Black Friday appeared first on AdExchanger.

]]> The Shifting Dollars Flowing Through Programmatic Pipes https://www.adexchanger.com/the-big-story/the-shifting-dollars-flowing-through-programmatic-pipes/ Fri, 21 Nov 2025 09:00:57 +0000 https://www.adexchanger.com/?p=447387 Inside Omnicom's shift in spend from The Trade Desk DSP to Amazon DSP.

The post The Shifting Dollars Flowing Through Programmatic Pipes appeared first on AdExchanger.

]]> Yearning For Earnings https://www.adexchanger.com/the-big-story/yearning-for-earnings/ Fri, 14 Nov 2025 15:46:37 +0000 https://www.adexchanger.com/?p=447098 Every once in a while, we like to pull the curtain back here at AdExchanger and discuss how we decide what’s worth covering. Which is why this week’s episode of The Big Story opens with an important question: Why do we report on earnings calls in the first place? It’s like good police work, Senior […]

The post Yearning For Earnings appeared first on AdExchanger.

]]>