AdExchanger Talks Archives | AdExchanger https://www.adexchanger.com/category/adexchanger-talks/ News and Views on Data-Driven Digital Advertising and Marketing Sat, 31 Jan 2026 00:19:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png AdExchanger Talks Archives | AdExchanger https://www.adexchanger.com/category/adexchanger-talks/ 32 32 AI Won’t Shop For You – Yet https://www.adexchanger.com/adexchanger-talks/ai-wont-shop-for-you-yet/ https://www.adexchanger.com/adexchanger-talks/ai-wont-shop-for-you-yet/#respond Tue, 27 Jan 2026 14:42:28 +0000 https://www.adexchanger.com/?p=450868 AI is reshaping how we shop, but agents won’t take over our carts just yet. LiveRamp CEO Scott Howe explains why the change will be gradual – and how chatbot ads (not just on ChatGPT) will change the online shopping experience.

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]]> https://www.adexchanger.com/adexchanger-talks/ai-wont-shop-for-you-yet/feed/ 0 Sizing Up Success Metrics, With The CMO Of True Religion https://www.adexchanger.com/adexchanger-talks/sizing-up-success-metrics-with-the-cmo-of-true-religion/ https://www.adexchanger.com/adexchanger-talks/sizing-up-success-metrics-with-the-cmo-of-true-religion/#respond Wed, 21 Jan 2026 14:43:03 +0000 https://www.adexchanger.com/?p=450560 Measurement, like buying jeans, is about finding the right fit. For denim brand True Religion, that means looking beyond last-click attribution to see what’s really driving growth, says CMO Kristen D’Arcy on this week’s episode of AdExchanger Talks. Determining incrementality is important for any marketer, but accountability for business results is front and center for […]

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]]> https://www.adexchanger.com/adexchanger-talks/sizing-up-success-metrics-with-the-cmo-of-true-religion/feed/ 0 Turning Snark Into Strategy, With The Onion https://www.adexchanger.com/adexchanger-talks/turning-snark-into-strategy-with-the-onion/ Tue, 13 Jan 2026 11:00:17 +0000 https://www.adexchanger.com/?p=450139 No brand safety? No problem. The Onion’s CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into documentaries and also helping other brands find their snark – all while staying far, far away from generative AI.

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]]> Channel Surfing The Future, With NBCU https://www.adexchanger.com/adexchanger-talks/channel-surfing-the-future-with-nbcu/ Wed, 07 Jan 2026 06:00:40 +0000 https://www.adexchanger.com/?p=449882 NBCU’s early embrace of ad tech – led by Ryan McConville, its chief product officer and EVP of ad platforms – set the stage for a pandemic-fueled digital transformation that blurred the line between traditional TV and streaming. But that doesn’t mean linear isn’t still a top priority.

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]]> The Brand Safety Balancing Act https://www.adexchanger.com/adexchanger-talks/the-brand-safety-balancing-act/ Tue, 30 Dec 2025 11:00:53 +0000 https://www.adexchanger.com/?p=449595 As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta’s decision to step away from MRC brand safety audits – means for the future of media quality.

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]]> Breaking The Snap Stereotypes https://www.adexchanger.com/adexchanger-talks/breaking-the-snap-stereotypes/ Mon, 22 Dec 2025 11:00:30 +0000 https://www.adexchanger.com/?p=449353 Think you know Snapchat’s audience? Think again, says Ajit Mohan, Snap’s chief business officer. Mohan gets real and busts myths, including the idea that Snap is just for kids and its youngest users aren’t big spenders.

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]]> AI That’s Generative, Not Generic https://www.adexchanger.com/adexchanger-talks/ai-thats-generative-not-generic/ Wed, 17 Dec 2025 06:00:58 +0000 https://www.adexchanger.com/?p=448776 Jay Richman, Amazon’s VP of product and technology, on how AI-generated ad creative can still stand out at scale without becoming generic or too samey samey. Plus: The risks brands face if they wait too long to embrace AI.

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]]> Why The Economist Is An AI Outlier https://www.adexchanger.com/adexchanger-talks/why-the-economist-is-an-ai-outlier/ Tue, 09 Dec 2025 11:00:35 +0000 https://www.adexchanger.com/?p=448054 The Economist is charting its own course in the age of AI, says Nada Arnot, the 182-year-old publication’s EVP of marketing. It’s steering clear of licensing deals and lawsuits and partnering with Claude on its own terms.

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]]> From Hype To Hyperscale In AI https://www.adexchanger.com/adexchanger-talks/from-hype-to-hyperscale-in-ai/ Tue, 02 Dec 2025 11:00:27 +0000 https://www.adexchanger.com/?p=447691 AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.

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]]> Making Your Brand Matter To The Models https://www.adexchanger.com/adexchanger-talks/making-your-brand-matter-to-the-models/ Wed, 26 Nov 2025 06:00:14 +0000 https://www.adexchanger.com/?p=447583 You can’t buy your way to the top of a large-language model. At least not yet. But there are things that brands can do to influence how – and if – they get mentioned, says Tracy Morrissey, SVP of media and performance at full-service agency Innocean USA.

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